The 1975 - Chocolate
The 1975 are a band formed in England, Manchester, they usually vary in Indie, Pop, Pop Rock, Electropop, and Indie Rock. So they vary in a lot of sub genres of wider genres. The group consists of Matty Healy who is the lead vocalist of the band. Adam Hann who is the lead guitarist, Ross MacDonald who is on bass and George Daniel who is on Drums.
The characteristics of Pop music video are...
- A romance
- The artist lip syncing
- The artist also being the lead actor
- Upbeat music
- A narrative
The 1975 are band that go against stereotypes such as their music video girl's and while their music lyrics themselves follow the standard conventions for pop, their actual video's don't. They are in a sense a rebel without a cause and at times they most likely won't even have as many lyrics to match up to the visuals since they go against those codes and conventions.
One of the only visual links that they have to lyrics are 'Now we're running away from the boys in the blue' while they're in a car driving through a tunnel, this makes it appear that they are driving and trying to escape from the police, even without any police in the scene.
Another link is 'Dressed in black from head to toe' from the head up from what we can see in the visuals its obvious they are wearing all black, as the music video is also in black and white.
There isn't many visual links to the lyrics simply because they are a every rebellious band that like to defeat the codes and conventions that are sent for them to follow.
By Danniella Chapman
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