Music Video Analysis - Next 2 You

Goodwin's Music Video Analysis

Justin Bieber - Next 2 You ft Chris Brown

Justin Bieber is teen phenomenon who rose the bar for other teen stars, he was the first to have a fanbase to the extent that it has reached and is now an idol to millions. He started off in 2009 and was known for his floppy brown hair and hazel eyes, he donates millions to charities every single year and  every song he reaches sets records and becomes number 1.

The characteristics of Pop music video are...

• A romance 
• The artist lip syncing
• The artist also being the lead actor
• Upbeat music
• A narrative

This particular music video hits every single point that has been made for pop music video's especially as their is a clear romance for both artists within the music video. Both Justin and Chris Brown lip sync within the video as you can see within the gif. They are seen singing throughout the whole music video except during the flashbacks. They also play both the lead actors within the music video, they both have love interests and are the key elements within the narrative which is about the world ending and a earthquake, which creates a massive whole in the middle of the street. The upbeat music is clearly heard throughout the music video and scenes are cut exactly on beat to make the music video appear faster and more on edge.

There are links with lyrics and visuals, there first one being when Chris Brown sings 'I pray to god everyday' and puts his hands together as if he was praying. This is using a concept theme and as its using the symbolism of praying to link with the act and lyric of itself.

Another line is in the chorus when they sing 'One day when the sky is falling' and the scene cross cuts to the flashback of the city when buildings are crashing down and explosions are happening. Which in theory the line 'the sky is falling' is another phrase for saying the world is going to end, which is what appears to be happening in the video.

The only other link that links up within the visuals is when Chris jumps over a massive whole in the group to appear 'Next' to his girlfriend when the sky is falling, hence the chorus.

There are lots of close-ups of both artists as they're not only pop artists but also belong to major record labels and have brands to sell, so a requirement that is needed by both of them is the use of close-ups of their face.

By Danniella Chapman