Many A2 students do pop music video's as their work isn't one specific concept or narrative, with pop music videos you can be creative as its all about the star image instead of sticking to a particular image that society has set to these music videos, such as with pop punk, its all about being rebellious, the same as metal, and most mainly focus on the band playing live than a storyline.
As a pop music video there are several codes and conventions that pop music videos follow, this includes a narrative storyline, a romance, a link with the visuals and lyrics, and most pop videos also sell a star brand, so they will most likely use lots of Close-Ups as well as use the main actress/actor as the artist themselves who sing the song.
This video is one of my favourites as it follows a narrative as well as links the lyrics to the visuals, its obvious that they analysed the lyrics to understand what the song was about and matched the visuals to the lyrics, while they weren't directly linked, you understood that the song was linked to the visuals that was going on, and helped you understand it better.
When she sings 'I gotta stay high, all the time' it quickly cuts to the camera looking down at the town centre on a time lapse, here it meant high as in height, where as the next time the chorus plays, it cuts to when you see her smoking, getting high as in drug abuse.
By Danniella Chapman
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