Meeting Minutes - 15/12/2016

Storyboard

The storyboard was written and drawn up by Nathan Gilbert, with help from Megan Birch.

By Danniella Chapman

Bonnie and Clyde

Theme Research: R. City – Locked Away ft Adam Levine

Bonnie and Clyde

During The Great Depression two lovers Bonnie and Clyde made history with their crimes that shook America. Bonnie Elizabeth Parker and Clyde Chestnut Barrow travelled all over America with their gang, they would rob and murder people if they were cornered or confronted over their crimes. During the times of 1931 and 1935 it was known as the ‘Public Enemy Era’ which is where the public turned on the country due to the devastation the Great Depression had caused too many families in the Unites States.

Bonnie and Clyde are known for their robbers of small banks, stores and gas stations, gaining the unwanted attention from police and essentially murdering around nine police officers as well as several members of the general public.

Their relationship has been a story of America and has attracted the attention of several film directors including Arthur Penn who in 1967 made the film Bonnie and Clyde. There has been many contradictions on the reports that surrounded Bonnie Elizabeth Parker, with many stating that during her companionship with Clyde she was present at over 100 of their crimes, however as much depicted by newspapers surrounding the two, she was not one who done the killing with a machine gun, with even people within the gang stating how they could not recall her ever holding a gun. The story lives upon modern day and olden day film directors. 

By Danniella Chapman

NEW THEME

New Theme - Locked Away

We have decided on a new theme for our music video, while we were originally doing Teenage Dirtbag by Wheatus, we recently also decided to change our song. This time we have changed our song to Locked Away by R. City ft Adam Levine. Our new theme will be Bonnie and Clyde.

Some research on Bonnie and Clyde will need to be conducted to ensure we portray the idea of them right, and to decide whether we want to modernise the portrayal of Bonnie and Clyde. There are several ways we can research these two notorious gangsters and known to be lovers.

• To watch the film 'Bonnie and Clyde' by Arthur Penn
• Look up 'Bonnie and Clyde'
• As we have already analysed the lyrics, look for ways to incorporate this into our music video
• Create the storyboard

By Danniella Chapman

R.City - Locked Away ft Adam Levine Lyric Analysis

By Danniella Chapman

Meeting Minutes - 8/12/16

Song Choice Change

Music Video Change – 1/12/2016

We decided on the 1/12/2016 to change the song we were going to use for our music video. Originally we had chosen to use Teenage Dirtbag by Wheatus, however after a recent survey with an audience between ages 17-18; it was revealed they thought it was too close to the original music video. Not wanting to go on that idea we tried several ways to think how we could change the music video, and after several attempts we couldn’t pick an idea for the music video so instead decided to change the song.

Picking a new song wasn’t particularly easy as none of us could pick a song from the previous list we had made, so we decided to put our names on sticky notes and pick between a list of three that we had all chose and narrowed the choices down to U Know You Like it, Panic at the Disco we was then left with Locked Away by R. City ft Adam Levine. We decided on this song due to the story behind it and the way that it can be told. Unlike with Teenage Dirtbag we were only able to tell one type of story line with the music video, however with Locked Away there are multiple story lines we could have gone with and we decided to do a Bonnie and Clyde theme, playing on the idea of these criminals.

By Danniella Chapman

Teenage Dirtbag Storyboard

Here is our storyboard for Teenage Dirtbag. This is only a couple of the storyboards as we had decided half way through drawing them to change our idea due to the audience feedback. They thought that it was too similar to the original music video.  The storyboard was drawn up by Nathan Gilbert.

By Danniella Chapman

Amateur vs Professional

Students Work (Amateur)

Actual Music Videos (Professional)

Music Video Analysis

These are two different music video's, one of which was done before. There's one thing that both music video's have in common, and this is the song which is WINGS by Macklemore x Ryan Lewis. 

There are however differences within the music video's, as students they don't have access to be the best quality cameras and software as someone such as Macklemore who are available to give some of the best director, and pay for the best cameras and software. In the students work they don't use many effects on the shots and scenes, however in the professional work they use a constant sepia effect, most likely to make it seem more sad and to create emotions for the audience. Transitions for shots run a little smoother in the professional music video since they have higher quality software, in the students work they are shaky and not as smooth. Since the music isn't coming straight off from productions, the sound isn't as great quality either. Where as from music videos its coming from the artist themselves. At the end of the video, the sound cuts off straight away instead of fading out, which causes an abrupt end to the music on the students work.

The sound quality from the professional music video is the best, as you can even hear even the lightest of steps. The professional music video is more clear as well since they enhance the rain drops and slow it down. The music video's are quite similar as well when looking at the narratives. So you know the students music video looked toward's this one for inspiration. A sepia effect is used for the professional music video as a child walks through a rough neighbourhood, this is used to create an old type of feel to the music video and to make you feel sorry for him.

By Danniella Chapman

Meeting Minutes - 1/12/16

Amateur vs Professional

Students Work (Amateur)

Actual Music Video (Professional)

Music Video Analysis

There are going to be some clear differences within these music video's, some being the camera and software simply due to budgeting differences, one is filmed by students, while the other is being filmed by professionals who have filmed many music video's before. Right from the beginning you can see there are clear differences, in the students work when starting to zoom into the house, you can see the camera shaking, which unless done on purpose there won't be any camera shakes within the professional music video's due to the high quality camera's that would need to be shaken on purpose to show. Another difference is lighting, most of the lighting used in the students work is natural and is too bright in some parts for the camera as the light shines on his face too much, where is with professional work, the lighting is controlled by expensive technology which blurs out and dims down the light. One thing i like about the students work is the creativity used, despite not having the connections for expensive editing software some transitions work out in their favour including when they transport from one place to another, personally i thought it was brilliant, and was incredibly well re-hearsed. 

The professional music video has a lot of creativity, and multiple effects that make it. With the use of toy soldiers coming out of the water and oh so famous, chair spin which made its debut on fresh Prince of Belair. Overall the professional video had better quality, sound and lighting, which could mostly be down to budget differences.

By Danniella Chapman

Target Audience Questionnaire

For our music video we decided to choose the song Teenage Dirt-bag by Wheatus, in this music video we will matching the video to the lyrics of the song; the story is that there is a boy who is seen as the loser of the school, and he fancies this girl named 'Noelle', but she has a boyfriend who is one of the people who victimises the 'loser' mostly, but 'Noelle' eventually gets sick of the bullying behaviour and leaves her boyfriend. It comes to prom night and the 'loser' is sitting on his own, he looks up and sees 'Noelle' walking over to him, she finally comes out and says how she feels about him and turns out she likes him too. But, it comes to the end of it and he wakes up from his dream.



On a scale of 1 to 10 how good do you think this idea is?

1          2          3          4          5          6          7          8          9          10.

What would you change about this?

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By Danniella Chapman

Mise-En-Scene

        Props

Ø  Car

Ø  Guitar x2

Ø  Mic

Ø  Drums

Ø  Prom Posters

Ø  Chairs

Ø  Tables

       Locations

Ø  A house

Ø  School hall

Ø  Classroom

Ø  Gym

Ø  Bedroom

       Costumes
        Girlfriend

Ø  Prom dress

Ø  Tennis Outift

Ø  Long socks

        Dirt-bag

Ø  Suit

Ø  Dorky outfit

Ø  Boot cut Jeans

Ø  Pe Kit

        Boyfriend

Ø  Bomber jacket

Ø  Jeans/Skinny

Ø  Car

Megan Birch

Summary of idea

We have decided to make a music video to the song "Teenage Dirtbag".
For this video we will be telling the story of the lyrics. This is for a few major reasons.

1. It would suit the lyrics most.
2. It is a key code and convention
3. We thought that it would be the best way to show the video

Our last few lessons have been spent planning and organising our music video. We now are going to write up all our ideas and details and are getting ready to start filming.

By Megan Birch

Planning The Film

To start planning our music video we had to analyse the lyrics of the music video, this gave us a better understanding and helped us to plan out our music video more. We analysed each line and put a scene to it that we felt would match it best

By Megan Birch

Meeting Minutes - 17/11/16

Web Pop Up Examples

Examples of Web Pop Ups

Web pop-ups happen all the time, and all of the time they correspond with your recent search history, if you've been online shopping they usually have ad pop-ups that use and show all of the items you have recently looked at.

Here are some examples of web pop-up ads...

This advert is small and short however it involves all of the standard amount of information, it noted the film title which is Ferris Bueller's Day Off, it has the date that the film starts which is May 9th, as well as the price as well, with it going at 5$. It informs the audience on all of the relevant information as well as a little more. It also uses a variety of colours to help make it stand out.

This advert as you can see is just at the top of a website, it's for a university and in the corner there is a visible logo for the university which makes it recognisable for those that are looking, it as a logo which again increases its chance of being recognised while ranging from different colours, this makes it more appealing to those that are looking at it. With the apply now button different from the rest, it almost makes people want to apply just as it appeals to them.

By Danniella Chapman

What is a Digipak?

What is a Digipak?


A Digipak is a type of packaging used for CD's, its a type of book fold that company's use to hold all aspects of the CD and DVD's. From the outside it looks like an average CD, but it consists of about four sections which fold out like a book, they can sometimes contain leaflets within the digipak that talk about the songs, everyone who took part in their making and everything that was used to create that particular song, it can sometimes even contain history about the songs involved. One Digipak that involved all of this information within the booklet was Michael Jacksons 'This Is It' CD, as it had written down all those that took part in the making, and the history as to how it came to be, with extra exclusive images that have been out in specifically for these booklets.

Advantages of Digipaks

• Offers more than just CD's
• High Quality graphics
• Less likely to have disk damage
• Can be collectors items
• Bonus features and exclusives inside

By Danniella Chapman

Teenage Dirtbag Lyric Analysis

By Danniella Chapman

Music Video Analysis - Teenage Dirtbag

In the start of the music video 'Teenage Dirtbag', they make everyone's character clear on who they are and who the dirtbag is, as at the beginning he's falling asleep on the stairs, followed by a scene where he's riding a bike to school alone; also they try to make him look like the odd one out of the whole school, as the bike shed only has his and a little girls pink bike there.


Right after this the song starts with the lyrics 'Her name is Noelle', and as the artist sings those lyrics a girl gets out of the car which just ran his bike over, they make it obvious on how he likes her because as she walks past him he continues to stare at her. As well as picking out the two main characters, they state her current boyfriend who is a bully, who clearly picks on the 'dirtbag' as well as everybody else in the music video, they state him by saying how her boyfriend is a 'dick' and how he brings a gun to school, as they do a long shot showing him at the front of a group of boys, which states he must be a ring leader, walks past the dirtbag and states that basically the bully doesn't care about him and barges him to the floor.

In one of the scenes it lunch time and the dirtbag is sitting at 'the loser table', standing across from the table is Noelle, her boyfriend and his friends, the dirtbag is nice enough to wave back whereas they throw something at him, Noelle clearly feels sorry for him and leaves her current boyfriend.
The next night is prom night, and the lyrics state on how terrible and unwanted he feels by saying how he feels like 'mould', then out of the blue he notices that Noelle is walking over to him, the lyrics state how it must be fake, as he thought something like this would never happen; then she comes out with taking him to see Iron Maiden with her, which is in the main chorus where he wants to take her, and she also states how shes just like him.

Throughout the chorus they state that she doesn't know what she's missing, which may be inferring he can give her all she wants, yet, it is all spoiled as it's all just a dream, when the artist says 'this must be fake', it was.



By Danniella Chapman

Past Students Work Analysis

As we are doing a music video on Wheatus 'Teenage Dirtbag', I decided to look at some previous music videos that other media students had created using this song. When searching for the previous videos I came across three different videos that had used some good ideas, the whole thing wasn't good but parts of them they used good ideas, in one of them they have the use of one of them being behind a microphone being the singer while also being the teenage dirtbag, which I thought was a good idea as this states who the dirtbag is. I also like the fact that how they used the setting of the video inside a school, as some others didn't, yet others played the role of a dirtbag really well, for instance she waved and the dirtbag thought it was him she was waving at and turned out to be waving to her boyfriend.

By Danniella Chapman

Directors Rearch - Director X

Directors Research – Pop

Director X

Director X is a famous music video, who has directed several music videos for some of the biggest names within Pop. He’s been making music videos as early as 1998 to the present day. Most of his artists are from pop or from R’N’B. Along with directing, he also…

·         Has his own fashion line
·         Discovered Hip Hop Model Melyssa Ford and helped her to start her modelling career.
·         Was due to direct a vampire movie, but was cancelled.
·         Was a visual consultant to the film ‘Belly’
In 2015 he opened his own Production Company Creative Soul, which is in Canada, Toronto.

Trademarks
His trademark in music videos is how he open and closes the music videos, he uses the letterbox technique however instead black bars on the top and bottom of the image, he instead uses the letterbox technique by opening the image vertically or horizontally to reveal the video and closing vertically or horizontally at the end.

He’s worked with artists such as..
·         The Wanted ‘Chasing The Sun’
·         Justin Bieber ‘Boyfriend’
·         Rhianna ‘ft. Drake (Work)’
·         Little Mix ‘ft. Sean Paul (Hair)’
·         Drake ‘Hotline Bling’
·         Iggy Azalea ‘ft. Charlie XCX (Fancy)’
·         Drake ‘Started From The Bottom’
·         Iggy Azalea ‘ft. Rita Ora (Black Widow)
·          Fifth Harmony ‘ft. Ty Dollar $ign (Work From Home)’
·          Sean Paul ‘Temperature’’
·         Usher ‘You Got it Bad’

By Danniella Chapman

Wheatus

Wheatus do a range of types of music videos, like using Lego people to create a music video for the song 'Only You'; its like they try their best to stand out more than every other band by doing something different. In the song 'Wannabe Gangster' they use an Alien going through a story-line that the Alien wants to be a gangster, so within this video they use gangster like outfits to fit in with the title, like bandannas and baggy clothes. In their music videos they match the song lyrics in throughout the music video; their biggest hit being 'Teenage Dirt Bag' they made the song from the idea of the film, and used parts of the film to put into their music video so that the audience can see the difference between people and how they can be treated from who they are and how they act. To help the music video become more popular and likeable they decided to have the use of school corridors, school hall and the stage at the prom so it matches the whole school themed song. Wheatus show a lot of differences in all their videos, they try being different to every other band by wearing funky outfits, for instance in the 'Wannabe Gangster' music video they're all dressed in white in an Alien spaceship that is also all white, which may show purity, but as well as white trousers and top, the band leader wears a fluffy white hat, and baggy clothes which infers scruffiness. Initially the band are trying their best to stand out and be a different style of band that people would draw attention to, their songs probably help out some of the people with how they want to be like 'Teenage Dirt Bag'.

By Megan Birch

Magazine advert and CD cover comparisons

 I will be analysing the difference between the adverts in a magazine article of an artist’s album and the actual artists CD cover. The artist that I have chosen to do this comparison on is Ed Sheeran and his album ‘+’.

The magazine advert as shown to the right is a very simple advert that is seen in a magazine, it contains a picture of the Ed Sheeran showing that it’s his album; the advert also contains the album name and Ed Sheeran’s bestselling songs at the time of the album’s release, as well as a quote referencing a review on the album by a magazine company.

The actual album cover, clearly shown on the left is almost similar to the magazine advert as it features a picture of the artist ed Sheeran along with his name and the small dog paw next to it which is hard to see on the magazine advert. In addition to this, like the magazine advert the ‘+’ sign is shown which replaces the need for a name for the album.




Nathan Gilbert

Meeting Minutes - 3/11/16

Researching Other Song Ideas

Researching other songs...

Teenage Dirtbag - Performed by Wheatus, this song has been a fundamental step for those in the pop punk industry, it features famous actors such as Jason Biggs and Mena Suvari, both famous for their rolls in the film American Pie. When analysing the lyrics we really enjoyed this song as it was a song a lot of people knew and still sang today. Even though it wasn't fast paced we liked the different narratives that we were able to create with it and thought that it would a fun and enjoyable music video to create, however we would need to look more into the song itself.

In Too Deep - This song is one of my favourites due to the different scenarios that you can build with it, its fast paced and can even have a hidden meaning within the song itself, so when looking at the music video you can see different narratives. While we like this song, we feel that we wouldn't be able to use it for a music video due to having a low budget and the low complexity of what we would be able to do with the music video.

All The Small Things - All the small things is one of my favourite songs and i feel this would be a great song to use for our A2 music video. Its fast paced and has a great ming with lyrics including 'Say it aint so, i will not go,' and 'Always, i know, you'll be at my show,' with this song there are a lot of ideas that we can look at and follow through with. Pop Punk also allows us to be rebellious against the stereotypes that pop puts on its artists and their music videos, so by using this song it could encourage us to challenge ourselves,

By Danniella Chapman

Advertising Agency - ScorchLondon

Advertising Agency - ScorchLondon

When it comes to the ancillary tasks which are a Digipak and Poster for the album, then there has to be advertising done, the advertisement has to reach their target audience, so recent songs and albums are more likely to be advertised on TV, or social media sites. Where as songs that might have particular interest for the older generation might be advertised in the newspapers and be in the form of a vinyl will be sold and aimed at this generation.

ScorchLondon is a advertising agency that promotes across London, they work in a partnership with multiple businesses including...

• Twinings
• Pepsi Max
• Rimmel
• Citroen
• Honda Miimo
• Nespresso
• NewLook
• Subway

They work with many other partnerships including other famous names, they promote their businesses across a broad range of technology and different softwares including; TV, Digital, Social, Content, Outdoor, Print, Radio, and DOOH. With this many ways to promote these businesses. businesses have a good chance at gaining an audience, and depending on their target, depends on they way they advertise.

How do they do it?

By Danniella Chapman

Star Analysis - Nickelback

Star Analysis – Nickelback

Like most bands, people come and in and out of them depending on what they are wanting to do, for Nickelback they only have three members that have previously left the band unlike others who could have up to 20 previous members of the band. While this could be due to anything the previous members of the band had left due unforeseen reasons, however were thrilled to welcome new members into the band, they’ve had three drummers Brandon Kroeger, Mitch Guindon, Ryan Vikedal . Meanwhile the current band members are Chad Kroeger, Ryan Peake, Mike Kroeger, and Daniel Adair.

Like most artists again they come under multiple genres of music due to their different tastes and the kind of music they are releasing at the time…

• ·         Post-Grunge
• ·         Hard Rock
• ·         Pop Rock
• ·         Alternative Metal

They’ve also been on many labels over the previous years…

• ·         EMI Canada
• ·         Roadrunner
• ·         Atlantic
• ·         Live Nation
• ·         Universal Music Canada
• ·         Republic

History

The band itself is originally from Canada and was formed in 1995, Hanna, Alberta, Canada. They’re one of the most successful bands to come out of Canada achieving star status. They’ve sold over 50 million records all over the world, to summon up their success they’ve become the second best-selling act to not come from the use, the first being The Beatles. The band had originally signed with the label Roadrunner in 1999 and EMI Canada, and since then has gone through three drummers as well as one of the most commercially successful bands to come out of Canada, they’ve had 8 albums released now in which many have peaked at the charts. Their most successful song being ‘How You Remind Me’.

Albums they’ve released…

• 1.       Curb
• 2.       The State
• 3.       Silver Side Up
• 4.       The Long Road
• 5.       All the Right Reasons (Their most successful album to date)
• 6.       Dark Horse
• 7.       Here and Now
• 8.       No fixed Address

By Danniella Chapman

CD Cover and Ad Analysis

Magazine Ad and CD Cover – Compare and Contrast

Green Day – 21^st Century Breakdown

This particular Green Day advert is full of colour and is made to catch your eye and draw your attention to it, it’s almost laid out as a war poster, showing that the idea of the image is that they’re fighting for something, and as there is an image of a couple on the advert itself its giving off the impression that they’re fighting for the idea of love.

The main colours on the album advert are black, red, white and yellow, the red and black to represent danger and a dark part to the album whereas the white and yellow are used to show that there’s always a light at the end of the tunnel, and that there’s something for them to look forward to. The yellow showing happiness and the white showing purity. Each colour has an important representation of the album and the band that Green Day is, being known as Pop Punk, which means they make music for all but have meaning to the songs themselves.

On the advert its noted that it states when the CD will be released and the type of ways you are able to get a hold of this album, which includes buying it on CD as whereas downloading it digitally, this is in a different colour to most of the other writing as this could be because they want the music to stand out and the date to be remembered in hopes of attracting a new audience. They start the pattern fresh after to show what singles are now available in hopes of also attracting a new audience if they recognise the song.

The actual Green Day album isn’t much different its set out the same with the same black, red, white and yellow colours, however it doesn’t contain as much colour in the writing, the only writing on the album itself is the name of the band and the name of the album. Because this takes up most of the album cover, of people found out about the album through the advert this means they should hopefully recognise the album when it’s on sale, as a lot of the writing will stand out since its white and yellow. Because there’s such little colour it makes the album more recognisable as you do not have to remember as much.

By Danniella Chapman

CD Cover and Ad Analysis

Megan Birch