When it comes to the ancillary tasks which are a Digipak and Poster for the album, then there has to be advertising done, the advertisement has to reach their target audience, so recent songs and albums are more likely to be advertised on TV, or social media sites. Where as songs that might have particular interest for the older generation might be advertised in the newspapers and be in the form of a vinyl will be sold and aimed at this generation.
ScorchLondon is a advertising agency that promotes across London, they work in a partnership with multiple businesses including...
- Twinings
- Pepsi Max
- Rimmel
- Citroen
- Honda Miimo
- Nespresso
- NewLook
- Subway
They work with many other partnerships including other famous names, they promote their businesses across a broad range of technology and different softwares including; TV, Digital, Social, Content, Outdoor, Print, Radio, and DOOH. With this many ways to promote these businesses. businesses have a good chance at gaining an audience, and depending on their target, depends on they way they advertise.
How do they do it?
By Danniella Chapman
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