Styles of Music Video's

Styles and Types of Music Video's

Meat Loaf 'I'd Do Anything For Love' Music Video

Narratives - Narrative music videos tell a story, they have a specific meaning to them, music video's such as Meat Loafs 'I'd Do Anything For Love', are big on the narrative music video's. Meat Loaf is one of the first artists to use narrative music videos to the extent that he did, the ended up becoming miniature films, which had a beginning, middle and end. There is a clear relationship between the lyrics and the visuals involved, and often even have footage from a film, a more recent example would be Ed Sheeran's Photograph, which was most recently used in the film 'Me Before You' a knew music video has came out with clips coming from this. Another example would be Belinda Carlisle's 'Heaven Is A Place On Earth', which also features performances from Belinda as well as footage from a film. So there are different kinds of narrative stories to tell, but all come under the same thing, narrative.

Justin Bieber 'All Around The World' music Video

Performance - Performance based music video's are mainly used in rock songs, since there is no common message for the audience to be looking at and are usually of the artist or band performing the song. Hence why its called performance based. The artist will usually give the audience direct eye contact, to show that they are talking to the audience and not telling a story, one example of this is Michael Jackson's 'This Is It', which features a lot of footage from him practising his performance as he passed away before the music video could be made. The King of Pop made several performance music video's as thats what he was known for. His ability to bring in the audience and the show's that he put on is the reason why he was a performer. Another example is Justin Bieber's 'All Around The World', which features footage from his Believe tour, it contains him singing on stage to his fans and them singing along with him, with live vocals as well.

Michael Jackson's 'Speed Demon' Music Video

Concept - Concept music video's usually have no form of narrative, and are usually their own thing, they simply follow a concept. The concept can be anything that the artist wants it to be, it can be anything from magic, supernatural, historical and follows this specific theme, so while it doesn't follow a specific storyline or contain any performers, it has a specific theme that is followed throughout the music video. Concept music video's are known to be interesting and this is what is said to attract the consumers since its not something they are use to. An Example of a concept music video is 'I Don't Wanna Know' by Maroon 5, a rather unusual music video as it features the artists walking around in animal costumes which have nothing to do with the song itself, as well as 'Paradise' by Coldplay as they walk around in Elephant costumes. All of these music videos have no certain theme to them, other than they stick to the idea of being weird and repeat the costumes to keep viewers interested. One of the most famous concept music video is Michael Jacksons 'Speed Demon' which features animation as well and Michael being able to turn into a bunny with cartoon characters chasing after him on a motorbike.

By Danniella Chapman