Friday, 27 January 2017
Wednesday, 25 January 2017
Past Students Work Analysis
This A2 music video was uploaded 3 years ago, it gained full marks and you can clearly see why with the high quality camera and the creative minds come together, the song and music video is 'Stuck by Canopy Climbers'. It is also an extremely well reviewed and viewed music video with so far over 50,000 reviews and 76 comments.
Its a pop music video with a concept theme, so the music video itself doesn't have many visual links to the lyrics itself however, there are some and its mainly telling a narrative in a different sort of way, one that doesn't have many links between the lyrics and visuals.
The music video does however have some links with the visuals including the upbeat music that goes with the fast paced clouds over a time lapse. It matches up to the beat perfectly along with the line 'Am i alone in feeling what's around the corner?' It cuts to several boys running around a corner chasing another boy, which contradicts itself as its not alone, instead while the boy running is alone, the others have each other and are chasing him.
'You turned the light onto the place that only i know' In this scene it switches to a suburban quite area that all you can see is open field and two tree's with the bright sun reflecting behind the trees and shining brightly on the lens. As its quiet, it suggests that that is the place only he knows and the sun represents the light.
By Danniella Chapman
Directors Research - Colin Tilley
Directors Research - Pop
Colin Tilley
Colin Tilley is a grammy nominated award winner music video director, he's directed for the liked of some of the most famous names in showbiz at this particular time. There's a lot of work he's done, and his work ranges from...
Colin Tilley
- He directed, produced, and executive produced a film in 2014 called Mr Happy. Which features Chance The Rapper.
- He's currently developing several film prospects within the US
- He's directed Commercials for Reebok, YSL, the youngest of the Jenner clan's KYLIE Glosses, Fresh Empire and Nikick Minaj's Pink Friday.
He's won awards in multiple aspects such as Video of the year at the BET Awards, Best Male Video at the MTV Video Music Awards, Best Direction at the MTV Video Music Awards, Best Hip Hop at the Video Music Awards, Video of the year and best cinematography, and many other awards. His list of artists he's worked with is also as impressive as his list of awards.
Artist's he's worked with
- Kendrick Lamar
- Justin Bieber
- Britney Spears
- Chris Brown
- Young Money
- Zendaya
- Sean Kingston
- Little Mix
- Conor Maynard
And many others!
By Danniella Chapman
Friday, 20 January 2017
Music Video Analysis Template
This is the Music Video Analysis Template which we have been
using to write about our music video’s it’s been created to help other members
of the group who had trouble writing about music videos. An example of where
this has been used is Sum 41 – In Too Deep Music Video Analysis, which was made
before we started our new music video.
This table follows Andrew Goodwin’s music video analysis
however we added our own little adaptations to analyses the music videos the
best we can and to be able to include more information than before.
Goodwin’s Music Video looks at whether the music video has…
- · Demonstrated Genre Characteristics.
- · There is a relationship Between Lyrics and Visuals.
- · The demands of the record label will include the need for lots of close up of the artist and have a re-occurring visual in their work.
- · There is a frequent notation of looking and voyeuristic treatment of the female body.
- · There is often intertextual Reference
Thursday, 19 January 2017
Our Target Audience
Our Target Audience
Ages - 13-18
Our target audience is between 13-18 this is because the
actors in the music video are also between these ages as well as the directors
and producers of the music video. It’s important to have a target audience
around the same ages as the makers so we can have a more in depth decision in
the filming process as it lets us see it more from their point of view. In our
first questionnaire we asked people to answer questions regarding their age as
well as their favourite genre, this way we could see what the most popular
genre would be to suit people of this target audience.
The results of the questionnaire showed that the most
popular age group that had answered questions was between the ages 18-18 and
the most popular genre was Pop, out of the 11 asked, four of those preferred pop,
two preferred Pop Punk, one preferred Grime, one 70’s, 80’s and 90’s, one Rap and one Musical. It’s
obvious that many people within this age group also liked different decades of
music, so it could be an idea to include different eras within our music video
as it came to a close second.
The stereotypes for these age groups go upon what is most
popular and trending at that particular time, in this modern age history has a
huge impact on this generation, and so we wanted to include that with the
Bonnie and Clyde theme, they also however have a huge connection with
technology and fashion, so in most music videos they include the most updated
fashion trends such as tight and see through clothing.
By Danniella Chapman
Locations
Locations
Locations always have a huge impact on how many films are
run, they can make or break a scene if they aren’t set up properly in
correlation with the story. Usually song lyrics have the ability to tell a
story and if you analyse the lyrics you can identify they story they are
telling and this can give you a variety of locations to use. Punk Rock songs
such as Teenage Dirtbag do indeed tell a story and give away locations to use
for the majority of the song. Whereas Pop songs can have a wide range of
meanings throughout the music videos, these differ to how the director and how
the pop artist see them of course. Our new song is R.City Locked Away ft. Adam
Levine which looks at two people wanting to be together but not for the
materialistic things that come with a relationship.
Locations
Nathans House (Robbery) - Nathans House is used as the
robbery site, for props to be included we will need to have all black stylish
clothing , the clothing is used for them to look ordinary while the audience
will also be able to see they are the robbers. The House is a normal house in
which ‘Bonnie and Clyde’ (who is known for the notorious robberies and
killings) will rob and steal jewellery from this house, at this point the
police will come and arrest Clyde, this is where the scene will refer back to
the ‘prison’.
Mr Dallas’s office (Interview Room) – The room needs to be a
professional setting as it is playing the interview room in our film, there
needs to be paperwork behind desks as well as for Nathan (The Detective) to use
a file to act as a case file for Clyde. Clothing needs to be smart (preferably
a suit) for Nathan where as Kyle (Clyde) will need to be wearing a tracksuit so
he can look comfortable and be unprofessional. Facial Expressions are plain and
hard since they need to keep in any emotions.
Medical Room (The Cell) – The Medical Room is being used to
act as Clyde’s cell, this is where we will film several shots of Clyde in his
cell. The medical room is a small space with very little equipment other than a
bed and a sink which is why I feel it would be great to use as a cell. Costumes
would be simple clothing such as a tracksuit for Kyle as he is awaiting his
trial and to be charged so therefor he would be in the stereotypical orange
jumpsuit. There won’t be anything else in the room other than the bed for the
mise-en-scene, and his facial expressions would be distraught since he lost
bonnie, he would be pacing around the room and sitting on the bed with his head
in his hands.
Any House (Bonnie and Clyde’s home) – Bonnie and Clyde’s
house isn’t really seen inside so we only need to film them coming out the
outside, this is the only time we will see them outside another house as we can
use Nathans House for the inside since the inside of his house isn’t seen when
being robbed. There is no mise-en-scene for this as the homes need to look as
normal as possible.
By Danniella Chapman
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