Advertising Agency - ScorchLondon

Advertising Agency - ScorchLondon

When it comes to the ancillary tasks which are a Digipak and Poster for the album, then there has to be advertising done, the advertisement has to reach their target audience, so recent songs and albums are more likely to be advertised on TV, or social media sites. Where as songs that might have particular interest for the older generation might be advertised in the newspapers and be in the form of a vinyl will be sold and aimed at this generation.

ScorchLondon is a advertising agency that promotes across London, they work in a partnership with multiple businesses including...

• Twinings
• Pepsi Max
• Rimmel
• Citroen
• Honda Miimo
• Nespresso
• NewLook
• Subway

They work with many other partnerships including other famous names, they promote their businesses across a broad range of technology and different softwares including; TV, Digital, Social, Content, Outdoor, Print, Radio, and DOOH. With this many ways to promote these businesses. businesses have a good chance at gaining an audience, and depending on their target, depends on they way they advertise.

How do they do it?

By Danniella Chapman

Star Analysis - Nickelback

Star Analysis – Nickelback

Like most bands, people come and in and out of them depending on what they are wanting to do, for Nickelback they only have three members that have previously left the band unlike others who could have up to 20 previous members of the band. While this could be due to anything the previous members of the band had left due unforeseen reasons, however were thrilled to welcome new members into the band, they’ve had three drummers Brandon Kroeger, Mitch Guindon, Ryan Vikedal . Meanwhile the current band members are Chad Kroeger, Ryan Peake, Mike Kroeger, and Daniel Adair.

Like most artists again they come under multiple genres of music due to their different tastes and the kind of music they are releasing at the time…

• ·         Post-Grunge
• ·         Hard Rock
• ·         Pop Rock
• ·         Alternative Metal

They’ve also been on many labels over the previous years…

• ·         EMI Canada
• ·         Roadrunner
• ·         Atlantic
• ·         Live Nation
• ·         Universal Music Canada
• ·         Republic

History

The band itself is originally from Canada and was formed in 1995, Hanna, Alberta, Canada. They’re one of the most successful bands to come out of Canada achieving star status. They’ve sold over 50 million records all over the world, to summon up their success they’ve become the second best-selling act to not come from the use, the first being The Beatles. The band had originally signed with the label Roadrunner in 1999 and EMI Canada, and since then has gone through three drummers as well as one of the most commercially successful bands to come out of Canada, they’ve had 8 albums released now in which many have peaked at the charts. Their most successful song being ‘How You Remind Me’.

Albums they’ve released…

• 1.       Curb
• 2.       The State
• 3.       Silver Side Up
• 4.       The Long Road
• 5.       All the Right Reasons (Their most successful album to date)
• 6.       Dark Horse
• 7.       Here and Now
• 8.       No fixed Address

By Danniella Chapman

CD Cover and Ad Analysis

Magazine Ad and CD Cover – Compare and Contrast

Green Day – 21^st Century Breakdown

This particular Green Day advert is full of colour and is made to catch your eye and draw your attention to it, it’s almost laid out as a war poster, showing that the idea of the image is that they’re fighting for something, and as there is an image of a couple on the advert itself its giving off the impression that they’re fighting for the idea of love.

The main colours on the album advert are black, red, white and yellow, the red and black to represent danger and a dark part to the album whereas the white and yellow are used to show that there’s always a light at the end of the tunnel, and that there’s something for them to look forward to. The yellow showing happiness and the white showing purity. Each colour has an important representation of the album and the band that Green Day is, being known as Pop Punk, which means they make music for all but have meaning to the songs themselves.

On the advert its noted that it states when the CD will be released and the type of ways you are able to get a hold of this album, which includes buying it on CD as whereas downloading it digitally, this is in a different colour to most of the other writing as this could be because they want the music to stand out and the date to be remembered in hopes of attracting a new audience. They start the pattern fresh after to show what singles are now available in hopes of also attracting a new audience if they recognise the song.

The actual Green Day album isn’t much different its set out the same with the same black, red, white and yellow colours, however it doesn’t contain as much colour in the writing, the only writing on the album itself is the name of the band and the name of the album. Because this takes up most of the album cover, of people found out about the album through the advert this means they should hopefully recognise the album when it’s on sale, as a lot of the writing will stand out since its white and yellow. Because there’s such little colour it makes the album more recognisable as you do not have to remember as much.

By Danniella Chapman

CD Cover and Ad Analysis

Megan Birch

CD cover, Ad and Music Video Analysis

In this post I’ll be identifying the similarities that musicians/bands use in magazines, CD covers and music videos to present themselves; here I’ve chosen the rock band simple plan. In these images here the left being a magazine cover and the other being a CD cover, the similarities are pretty obvious, they wear similar outfits which are usually rather plain or dark and the odd chequered/striped shirt. They are also  using similar poses that are usually noticed most in rock sceneries, rather a clenched fist or the known rock hand sign being two fingers at either end of your hand pointing up. The font of the titles are nearly the same, as they both have the use of making the titles look scruffy of having the look of someone that’s scribbled over parts of the title. Now comparing the CD cover and the music video “I’d Do Anything”, again they all wear similar clothing as they are in the magazine and CD cover, dark or plain, and as always they use rock hand signs, and when you watch the music video the crowd are all rather punching the air with a clenched fist or using the rock hand signal; as well as using similar hand signals they even wear similar clothing which relates to punk rock fans which the is who the type of rock band they present themselves to be. As you can see in the corner of the CD cover it states the word “crazy”, which could infer that the music will make you go “crazy”, and in the music video it shows a massive group of people trying to get into a gig, and it shows everyone going crazy in and outside the gig; to get into the gig people are doing “anything” to get which matches the title of the song, and infers how people go crazy to listen to the punk rock band Simple Plan.

By Nathan Gilbert

CD Cover and Ad Analysis

Magazine Ad and CD Cover – Compare and Contrast

Demi Lovato – Unbroken

This advert is capable of catching audiences due to the difference in the colours. With the contrast its more likely to appeal to more people, especially as there’s red writing on a nude and white background, it makes it stand out more to those looking at it.

The use of dark colours on a light background might relate to the name of the album itself with it being called Unbroken, the use of dark colours within her hair, on her lips and the writing means that she is bold and strong as she shines through everything, because the background for the writing is nude and there is a light sepia effect on the picture this might give off the idea that she is still pure and happy while being seen as strong and bold, therefor she is ‘Unbroken’.

The title of the album isn’t that easy to spot as It’s small and in the corner, however the artist is the most easiest to notice as nearly every word on the album is a different style of writing, meaning your eyes straight away go to the writing. Under the picture of the album it appears again the name of the album and the artist, in the same style, because it’s repeated several times this means you focus on it more. It states on the advert who is included in the track, this can draw other fans of those artists to the album as its attracting a newer audience.

The album is laid out the same way as the album advert, one of the only noticeable differences would simply be it doesn’t include who would be on the track collaborating with the artist, or when the album would be in stores, which according to the advert would be now as it would have been a while since the album would have been released. All in all, the album isn’t much different to the album advert itself.

By Danniella Chapman

Music Video Analysis - Mika

MIKA - Popular song ft. Ariana Grande

The video relates a lot to the lyrics, which are about people who are popular and bully people. The video tells a story, where the two singers invite their former bullies to a dinner party where they poison them and turn them to stone.

The video has a lot of closeups of the stars, and this shows that the selling point of the song is the artist rather than the song as much. This is probably at the demand of the record label because that is a popular technique used in the music industry.

Lastly there is also intertextual reference to the musical Wicked. There is a song called popular in it and it has the same tune as this song and some of the lyrics cross reference.

Megan Birch