Friday 7 April 2017

CD Cover and Ad Analysis

Lady Gaga – The Fame

lady Gaga is known for her unique personality and appearances, once showing up on a red carpet wearing a meat dress, so why wouldn’t her album covers be the same? As Lady Gaga has this image to sell, it’s her different perspectives in this industry that have helped her build her empire and gather the fan base she has, for this it’s important to have such a close-up of her to represent that image that the label is clearly trying to get across.

The main colours used on the album are red, white and black, black as the background and white and red as the writing, the most important writing is in writing, whereas the added information is in white as it stands up more against the black but doesn’t take away the importance of the information in red. It helps draw the audiences focus onto the writing as if it was all white the reader would get bored and end up skipping through it anyway. By using a various amount of colours it not only represents the artist themselves but the album and the songs inside it.


On the advert its noted that it states when the tour will begin and the type of ways you are able to get a hold of this album, which includes buying it on CD as whereas downloading it digitally at the arena for exclusive opportunities, this is in a different colour to most of the other writing as this could be because they want the information to stand out and the date to be remembered in hopes of attracting a new audience. They start the pattern fresh after to show what singles are now available in hopes of also attracting a new audience if they recognise the song.

The actual Lady Gaga album isn’t much different its set out the same with the same black, red and white colours, however it doesn’t contain as much colour in the writing, the only writing on the album itself is the name of the artist and the name of the album. Because this takes up most of the album cover, if people found out about the album through the advert this means they should hopefully recognise the album when it’s on sale, as a lot of the writing will stand out since its white and black. Because there’s such little colour it makes the album more recognisable as you do not have to remember as much.


By Danniella Chapman

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