Goodwin’s Music Video Analysis
The Weeknd – R&B/Soul
R&B is performed by a lot of musician these
days, and more often than not they include soul with a modernised twist. Rappers
often cover R&B and bring in their personal experiences with these songs.
It’s often underrated by artists and is overlooked by award shows, however Soul
music is a genre that learns to hold generations if families closer together as
many soul artist wrote down their songs during difficult times in their life.
The Characteristics of R&B and Soul music
are simply
· Styles of Jazz
· Commonalities in Rhythm
· Bands Divided into a Rhythm
· Complex blending of instruments
The pop music video I will be
analysing for this post is the music video for "Starboy" by The
Weeknd. This music video isn't like the typical pop music video in the sense
that it isn't all colourful with bright colours, the Starboy music video is
basically the opposite to your standard music video acting as against all the
typical codes and conventions of a pop song music video.
For example, this music video is
an anti-stereotype video as traditionally pop music videos are supposed to be
fast and upbeat with multiple colours as well as having a fun, positive
meaning whereas this music video is the opposite to that as it contains very
low dark lighting. The music video itself doesn’t have a direct link to the
lyrics of the song, in fact there isn’t any link at all. The link I feel for
the music video is in fact a link towards the artist’s character. The Weeknd is
known for his unique, dark and mysterious character and I feel this was the
link to the dark music video rather than the lyrics of the song itself.
There was obviously requirements
that need to be filled from the record labels themselves as they are having
artists sell their image. And in this particular music video there are a lot of
uses from the way the camera has been shot, there are multiple uses of high
angles to show his power as well as the use of lots of expensive cars in a car
park. The most common shots used in this music video are close ups, to get a
goof glimpse of the artists face, long shots, to show his control in his
walking as well as empowerment and high angles, to show the same thing.
The music video is very monotone
in most ways, as there are also no notions to the idea of voyeurism against
women or men in this music video, and the only reference to product placement
that can be seen is him driving his Lamborghini, and the main focus on that is
the smooth driving on the cliff in which features a long shot of the car as
well as then transitions into a close-up of the artist themselves.
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