Editing Techniques - What are we using?

Editing Techniques

Flashbacks

There are several editing techniques that we plan to use, one of them being we plan to create flashbacks, one of the music video's we are looking at using is Justin Bieber's Next 2 You ft Chris Brown.

The music video starts off with Justin and his girlfriend talking when her dad finds them together and takes her away, a couple of shots later and the sky is falling along with buildings and cars exploding, it is then when the flashbacks start, and there are a short bust of flashbacks happening throughout the film for both love story narratives.

Cross-cutting

Another editing technique we liked was the use of cross cutting. There is a lot of cross cutting in Locked Away since there is several story lines going on, however in our music video we would want to keep it down to one story line, but lengthen it out using the flashbacks to throwback to different scenes. 

By Danniella Chapman

Meeting Minutes - 27/01/2017

Past Students Work Analysis

This A2 music video was uploaded 3 years ago, it gained full marks and you can clearly see why with the high quality camera and the creative minds come together, the song and music video is 'Stuck by Canopy Climbers'. It is also an extremely well reviewed and viewed music video with so far over 50,000 reviews and 76 comments.

Its a pop music video with a concept theme, so the music video itself doesn't have many visual links to the lyrics itself however, there are some and its mainly telling a narrative in a different sort of way, one that doesn't have many links between the lyrics and visuals.

The music video does however have some links with the visuals including the upbeat music that goes with the fast paced clouds over a time lapse. It matches up to the beat perfectly along with the line 'Am i alone in feeling what's around the corner?' It cuts to several boys running around a corner chasing another boy, which contradicts itself as its not alone, instead while the boy running is alone, the others have each other and are chasing him.

'You turned the light onto the place that only i know' In this scene it switches to a suburban quite area that all you can see is open field and two tree's with the bright sun reflecting behind the trees and shining brightly on the lens. As its quiet, it suggests that that is the place only he knows and the sun represents the light.

By Danniella Chapman

Directors Research - Colin Tilley

Directors Research - Pop

Colin Tilley

Colin Tilley is a grammy nominated award winner music video director, he's directed for the liked of some of the most famous names in showbiz at this particular time. There's a lot of work he's done, and his work ranges from...

• He directed, produced, and executive produced a film in 2014 called Mr Happy. Which features Chance The Rapper.
• He's currently developing several film prospects within the US
• He's directed Commercials for Reebok, YSL, the youngest of the Jenner clan's KYLIE Glosses, Fresh Empire and Nikick Minaj's Pink Friday.

He's won awards in multiple aspects such as Video of the year at the BET Awards, Best Male Video at the MTV Video Music Awards, Best Direction at the MTV Video Music Awards, Best Hip Hop at the Video Music Awards, Video of the year and best cinematography, and many other awards. His list of artists he's worked with is also as impressive as his list of awards.

Artist's he's worked with

• Kendrick Lamar
• Justin Bieber
• Britney Spears
• Chris Brown
• Young Money
• Zendaya
• Sean Kingston 
• Little Mix
• Conor Maynard 

And many others!

By Danniella Chapman

Music Video Analysis Template

This is the Music Video Analysis Template which we have been using to write about our music video’s it’s been created to help other members of the group who had trouble writing about music videos. An example of where this has been used is Sum 41 – In Too Deep Music Video Analysis, which was made before we started our new music video.

This table follows Andrew Goodwin’s music video analysis however we added our own little adaptations to analyses the music videos the best we can and to be able to include more information than before.

Goodwin’s Music Video looks at whether the music video has…

• ·         Demonstrated Genre Characteristics.
• ·         There is a relationship Between Lyrics and Visuals.
• ·         The demands of the record label will include the need for lots of close up of the artist and have a re-occurring visual in their work.
• ·         There is a frequent notation of looking and voyeuristic treatment of the female body.
• ·         There is often intertextual Reference

By Danniella Chapman

Our Target Audience

Our Target Audience

Ages - 13-18

Our target audience is between 13-18 this is because the actors in the music video are also between these ages as well as the directors and producers of the music video. It’s important to have a target audience around the same ages as the makers so we can have a more in depth decision in the filming process as it lets us see it more from their point of view. In our first questionnaire we asked people to answer questions regarding their age as well as their favourite genre, this way we could see what the most popular genre would be to suit people of this target audience.

The results of the questionnaire showed that the most popular age group that had answered questions was between the ages 18-18 and the most popular genre was Pop, out of the 11 asked, four of those preferred pop, two preferred Pop Punk, one preferred Grime, one 70’s,  80’s and 90’s, one Rap and one Musical. It’s obvious that many people within this age group also liked different decades of music, so it could be an idea to include different eras within our music video as it came to a close second. 

The stereotypes for these age groups go upon what is most popular and trending at that particular time, in this modern age history has a huge impact on this generation, and so we wanted to include that with the Bonnie and Clyde theme, they also however have a huge connection with technology and fashion, so in most music videos they include the most updated fashion trends such as tight and see through clothing.

By Danniella Chapman

Props and Costumes

Car

Police Costume

Orange jumpsuit

Folder

Camera Flash

Flask

Normal Clothes

Gun

Locations

Locations

Locations always have a huge impact on how many films are run, they can make or break a scene if they aren’t set up properly in correlation with the story. Usually song lyrics have the ability to tell a story and if you analyse the lyrics you can identify they story they are telling and this can give you a variety of locations to use. Punk Rock songs such as Teenage Dirtbag do indeed tell a story and give away locations to use for the majority of the song. Whereas Pop songs can have a wide range of meanings throughout the music videos, these differ to how the director and how the pop artist see them of course. Our new song is R.City Locked Away ft. Adam Levine which looks at two people wanting to be together but not for the materialistic things that come with a relationship.

Locations

Nathans House (Robbery) - Nathans House is used as the robbery site, for props to be included we will need to have all black stylish clothing , the clothing is used for them to look ordinary while the audience will also be able to see they are the robbers. The House is a normal house in which ‘Bonnie and Clyde’ (who is known for the notorious robberies and killings) will rob and steal jewellery from this house, at this point the police will come and arrest Clyde, this is where the scene will refer back to the ‘prison’.

Mr Dallas’s office (Interview Room) – The room needs to be a professional setting as it is playing the interview room in our film, there needs to be paperwork behind desks as well as for Nathan (The Detective) to use a file to act as a case file for Clyde. Clothing needs to be smart (preferably a suit) for Nathan where as Kyle (Clyde) will need to be wearing a tracksuit so he can look comfortable and be unprofessional. Facial Expressions are plain and hard since they need to keep in any emotions.

Medical Room (The Cell) – The Medical Room is being used to act as Clyde’s cell, this is where we will film several shots of Clyde in his cell. The medical room is a small space with very little equipment other than a bed and a sink which is why I feel it would be great to use as a cell. Costumes would be simple clothing such as a tracksuit for Kyle as he is awaiting his trial and to be charged so therefor he would be in the stereotypical orange jumpsuit. There won’t be anything else in the room other than the bed for the mise-en-scene, and his facial expressions would be distraught since he lost bonnie, he would be pacing around the room and sitting on the bed with his head in his hands.

Any House (Bonnie and Clyde’s home) – Bonnie and Clyde’s house isn’t really seen inside so we only need to film them coming out the outside, this is the only time we will see them outside another house as we can use Nathans House for the inside since the inside of his house isn’t seen when being robbed. There is no mise-en-scene for this as the homes need to look as normal as possible.

By Danniella Chapman 

Past Students Work Analysis

This is another video of past students work, like many others it received full marks for its creating and received an A* Grade, so far it has over 13,000 views on YouTube and 7 comments and was posted by Kate B. The work has been used as a guideline for many including us, and was posted almost 2 years ago.

As a pop music video there are several codes and conventions that pop music videos follow, this includes a narrative storyline, a romance, a link with the visuals and lyrics, and most pop videos also sell a star brand, so they will most likely use lots of Close-Ups as well as use the main actress/actor as the artist themselves who sing the song.

This music video doesn't contain any links between the lyrics and the visuals as it follows a concept theme, this is where there is no particular story being told, instead random images and shots are being thrown together.

While there are no links between the visuals and the lyrics, the music video however does have great settings and has been thought about carefully, since there are several visual effects that follow the pop music video genre. At one point she is standing in front of a projector, which is transmitting different patterns onto her creating multiple effects. She also uses a two person shot when the main singer and rapper are standing in front of a screen, and since this is when the rapper is doing his part, she is standing behind him dancing, to make sure people know she is the artist.

By Danniella Chapman

R- City - Make up

Seeing as we have changed our song to Locked Away by R-City I thought to have a look at another song by them. The song I chose is called 'Make up' which is a pop song. Like locked away, instead of it being about having lots of girls surround them, like most pop songs, it focuses on them staying with one girl, even through the bad times. The video follows two couples who keep having a series of arguments, but they always end up making up afterwards. I think my favourite thing about this video is in most of the shots, it starts at normal speed and for a second it goes in slow motion, then back to normal speed. This makes the video fit with the music and the style of the video and I think that it gives the overall video a good effect. I would like to use this in our music video to make it seem better and more of a professional video.

By Megan Birch

Questionnaire Analysis

Results
*Each line is the result of the two questions asked by 1 person

• The results from the questionnaire show there aren't any major concerns with the music video, 
• 50% of the results we were not able to record why they didn’t like the idea because they didn’t have an answer. 
• The results show that the audience mainly enjoyed the theme surrounding the music video and felt that it told the story right and the historical factor can have some significance to it.
• While the song itself and the theme of having Bonnie and Clyde means that there is a platform for ideas to develop throughout the planning of the music video. 
• The negative factors of the theme however show that it could be seen as ‘poor’ or ‘unprofessional’. One major factor is the copyright of trouble by Iggy Azealia, 

How can this be improved?

An idea to help this would be to analyse this music video to see how we could improve it or make it different so it doesn’t follow the same path of being too close to another music video.

By Danniella Chapman

Music Video Questionnaire

We decided to do another questionnaire on our music video, as last time the results didn’t prove the music video would be successful due to the idea that it was too similar to the original music video. For this we decided to go on a different path to the music video but tried to stay linking to the lyrics so they went together and the song could make sense to those watching it. It’s important for us to receive feedback from our target audience so we can be sure that they’ll enjoy the music video.

By Danniella Chapman