This is another video of past students work, like many others it received full marks for its creating and received an A* Grade, so far it has over 13,000 views on YouTube and 7 comments and was posted by Kate B. The work has been used as a guideline for many including us, and was posted almost 2 years ago.
As a pop music video there are several codes and conventions that pop music videos follow, this includes a narrative storyline, a romance, a link with the visuals and lyrics, and most pop videos also sell a star brand, so they will most likely use lots of Close-Ups as well as use the main actress/actor as the artist themselves who sing the song.
This music video doesn't contain any links between the lyrics and the visuals as it follows a concept theme, this is where there is no particular story being told, instead random images and shots are being thrown together.
While there are no links between the visuals and the lyrics, the music video however does have great settings and has been thought about carefully, since there are several visual effects that follow the pop music video genre. At one point she is standing in front of a projector, which is transmitting different patterns onto her creating multiple effects. She also uses a two person shot when the main singer and rapper are standing in front of a screen, and since this is when the rapper is doing his part, she is standing behind him dancing, to make sure people know she is the artist.
By Danniella Chapman
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